George at ASDA is the first UK supermarket to sell clothing designed for children with specific or sensory-sensitive needs such as autism. George’s new Easy On Easy Wear range replaces fiddly buttons with easy close fastenings, uses softer thread on seams, and has care instructions printed on the fabric rather than using labels. Elasticated waistbands make trousers easy to put on, and ensure they are extra-comfortable too.
Tom Purser, Head of Campaigns at the National Autistic Society, said: “It’s great to hear that George at Asda will be developing autism friendly clothing for children. Parents often tell us how sensory sensitivities can mean that autistic children struggle with clothing, like an itchy label, a scratchy seam or an uncomfortable fabric.
“Finding clothing their children can wear can make shopping for clothes time consuming and stressful. Many parents have to scour specialist shops for everyday items that other families are able to buy easily. So, it makes a real difference when a major retailer takes this on.
“Simple changes like removing a scratchy label make an enormous difference.
“Around one in a hundred children are autistic in the UK – that’s around 120,000 school-age children – and they deserve to have the same choices as everyone else. We hope that even more retailers will come up with similar ideas, and do their bit to help create a society that works for autistic people.”
Take a look at the Easy On Easy Wear range here: